Surprisingly, whether a person is pro-life or pro-choice made only minimal difference in their reactions to the commercial. The only striking differential between the two groups was that 82% of those in the pro-life group felt it was appropriate for the Super Bowl, compared with just 66% among those who believe abortion should be legal in most or all cases. Despite this gap, among those who favor pro-choice policies the commercial was received favorably: three-quarters said it presented a positive message to viewers (78%), two-thirds felt it was appropriate (66%), and just one-tenth felt it was offensive (10%). While most pro-choice adults claimed to understand that it was intended to influence their views on abortion (57%), just 4% of this segment said it caused them to reconsider their opinions about abortion.
Quote from Barna Group who recently done a study on the Tim Tebow Super Bowl commercial: